Impact & Work
Skillz Store
Revamped Store UI to boost user deposits through modern design.
Redesigned Skillz's deposit store to fix a critical problem - our store looked outdated and lacked excitement factor. Leading a complete UX overhaul with new engagement features helped drive $$ in incremental annual revenue.
Read moreProduct ManagementUser ResearchA/B TestingCompetitive AnalysisProduct DocumentationUX Design
Skillz Bundled Offers
Defined offer strategies to reduce incentives dependence & improve margins.
Led the strategy and configuration of Bundled Offers - combining real cash, bonus cash, Z's, and Tickets into multi-currency bundles. Reduced over-reliance on bonus cash and increased offer engagement through analytics modeling and A/B testing.
Read moreProduct ManagementAnalytics ModelingA/B TestingMonetization StrategyCompetitive AnalysisProduct Documentation
Verify Kicks
AI-powered sneaker authentication for real buyers.
I built Verify Kicks to solve a simple problem - people keep getting scammed by fake sneakers online. Using AI, our app authenticates shoes in seconds with just a few photos. It's fast, accurate, and designed for trust.
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